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BURGER KING2024
Content & ProductionAward-Winning Campaign
The Flame Challenge: Viral Guerilla Social Hijack
An audacious reactive marketing campaign turning real-world rival ads into interactive discount coupons on the Burger King delivery app.
Guerrilla MarketingTikTok Viral StrategyApp Growth Campaign
BURGER KING • 4K High Dynamic Range Showcase
CLAVE Master CutVerified Campaign Impact & ROI
Trended #1 on social media, generated 3.5M app downloads, and delivered a 320% return on ad spend (ROAS).
Verified Growth
01 / The Marketing Challenge
Overcoming Market Saturation & Consumer Resistance
Break through the noise on a lean production budget against heavy competitor ad spending.
02 / Strategic Playbook & Creative Execution
Engineered Multi-Channel Orchestration
Created a viral augmented reality camera feature where fans could "burn" competitor billboards on their phones to claim free flame-grilled burgers.
Industry Honors & Recognition
Recognized for creative excellence & verified ROI
Cannes Lions Titanium Finalist
The One Show Best in Discipline
Clio Awards Grand
Creative Assets & Campaign Stills
Behind-the-scenes lookdev, OOH assets & digital executions
Asset #1
Asset #2
Campaign Leadership & Creative Roster
Creative DirectionMarcus Aurel
Strategy LeadLiam Vance
Media DirectorSpark Growth Network
Campaign LeadElena Rostova
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